A CFO-grade operating system, live within 30 days, without hiring a full finance team.
First CFO Stack turns scattered store, ad, and accounting data into cash, margin, forecast, and KPI systems your e-commerce business can actually make decisions from.
Bookkeeping records what happened. First CFO Stack connects the numbers to what happens next: hiring, pricing, marketing, inventory, cash, and growth. The goal is not another spreadsheet. It is a repeatable decision rhythm.
If sales are growing but decisions around inventory, margin, ad spend, and cash still run on instinct, these are the signs, and the system component that solves each one.
Inventory, fulfilment, shipping, payroll, and vendor payments create pressure even when the top line looks healthy.
Revenue is visible, but contribution profit after logistics, discounts, returns, and ad spend is not.
Reorder timing and volume are managed without a reliable demand-and-cash view, creating stockout and overbuying risk.
You can't separate top-line growth from profitable growth after all variable costs.
Supplier pricing, packaging, shipping, and discounting erode margin without a clear owner or diagnosis.
You manually connect sales, inventory, marketing, margin, and cash before any decision can be made.
Not a pile of spreadsheets. A named operating system, consistent from install through every monthly delivery.
13-week cash forecast, runway view, and cash-risk calendar.
Profitability broken down by product, customer, channel, plan, or line.
Driver-based forecast with hiring, pricing, marketing, inventory, and funding scenarios.
Actual vs plan, causes, risks, decisions, owners, and deadlines.
KPI definitions, data owners, update process, and operating calendar.
Shopify, Triple Whale, QuickBooks, Xero, your ad platforms, each holds a piece of the picture. On their own they create noise. We connect them into one clean base, mapped to the fundamentals and to your financial model, so what you see is signal you can act on.
We integrate your store, ad, and accounting data into a single base instead of ten disconnected exports you reconcile by hand.
Raw platform data is reconciled to real revenue, contribution margin, and cash, so definitions stay consistent and trustworthy.
The clean base flows straight into your model and dashboards, so forecasts and decisions run on live, accurate numbers.
A four-stage installation. Each stage ends in something you can use, not just work in progress.
Review accounting, revenue, operating expense, cash, payroll, and current e-commerce metrics and forecasts.
Build the first Cash Command Center and Margin Map. Identify immediate cash and margin risks.
Build driver-based hiring, pricing, marketing, inventory, and downside scenarios.
Finalize dashboards, KPI ownership, the Monthly CFO Brief, and the Founder Finance Playbook.
Once all agreed data has been received, your cash view, margin map, decision model, and KPI dashboard will be operational within 30 days. If the agreed deliverables are not ready, we keep working at no additional charge until they are.
The 30-day window starts after the required financial and operational data is received in the agreed format. Delays from missing data, inaccessible systems, or client-side approvals pause the timeline. We guarantee delivery of the agreed system, not business outcomes, which depend on your implementation and market conditions.
Two programs, co-hosted under First CFO Stack. Start with the finance system, add operating intelligence and automation, or run both together.
The finance operating system. Cash, margin, forecast, and KPI systems installed in 30 days, then run as your fractional CFO. Built and led by Andrija Milojevic.
A parallel program pairing a financial professional with an automation and AI partner, to automate your operations and give you daily operating intelligence and decision support, not just monthly reporting.
Program 2 is launching soon with its own dedicated page. Working title and details to be finalized.
Two representative engagements. Specific figures are shared, with client permission, during your fit call.
The company had real scale, but its P&L was read as a list of expenses, not a decision system. There was no consistent owner or ROI logic for major spend, and specialists were absorbed in repeatable admin work.
A repeatable method for deciding which costs to eliminate, which work to delegate, and which high-return capabilities deserved more investment.
Financial and operational data was fragmented and hard to reconcile. The founder could not clearly state true margin or owner economics, and inventory decisions were made without a forward cash view.
Trusted contribution economics, a forward cash view for inventory buys, and clear ownership of where margin was being made and lost.
Results are client-specific and depend on implementation and market conditions. They are not guaranteed.
6 free assessment calls available this week
Book a 30-minute call with me and we'll talk through your direction and optimization tactics, and find concrete ways to optimize your business. Completely free. Only free until August 12.
A driver-based model your team can actually operate for planning, fundraising, hiring, pricing, or inventory decisions. A decision tool with documentation and a walkthrough, not a static investor spreadsheet.
"The financial model for our startup was clear, flexible, and easy for our team to use in planning and investor discussions. Andrija is highly attentive to detail, takes ownership in high-velocity environments, and is accountable to outcomes."
"What stood out most was how quickly he understood my business, and the insightful suggestions that improved the model. He delivered within the agreed timeline. I highly recommend Andrija."
"Smart, creative, hard working, and dedicated with automation."
Seventeen questions, about two minutes. The check the people who control your future use to judge your numbers. I review every profile personally and get back to you.
Work with us for 30 days. If you are not satisfied with how the collaboration is going, email us within that window to request a refund and we will return your fee in full. The risk of starting sits with us, not you.
Send a message and I'll set up a free consultation and CFO X-ray: a quick, honest read on where your finances stand and what you actually need next. You work directly with me.